It can be difficult to get ahead in today's hyper-competitive economy. But what if the secret to bigger business and better revenue could be found in a fusion technique? MindStorm, the sales strategy consultants teaches us how.
The Methods of the Past
Most business owners approach "sales" and "marketing" as two separate concepts with their own departments, budgets and strategies. They might wield the same promotional materials when trying to attract a client, but generally speaking, the marketing team creates content while the sales team utilizes it. For example, marketing might put together a newsletter to generate online revenue while salesmen encourage clients to add themselves to the subscription list.
But are these strategies truly effective? They're operating independently of one another without any kind of communication or efficacy analysis. It's the business equivalent of the left brain never consulting with the right brain when making spatial decisions. You can't raise your arm without both sides of your mind signing off on it, yet you're supposed to run a business with two of your biggest departments working at crossroads?
Sales and marketing teams both have the same goal: to attract and retain clients. Shouldn't they be working together to optimize their potential?
A Better Way
If you're serious about succeeding as a 21st century business, it's time to think about fusing your sales and marketing strategies. Here are just a few waysthat the departments can cooperate:
- On social media, ads can be placed for special deals and discounts. You can also offer exclusive services for those who "retweet" or "reblog" your brand. This strategy uses an assumptive technique that combines the power of marketing with the immediate potential of a sale.
- In magazines, newspapers and direct mail campaigns, you can create relevant content in addition to your advertisements. For example, instead of just promoting your financial services, you can write informative articles about stocks and investments. Instead of just selling your product, you can talk about the product's uses in the modern world. This will educate clients on why they need you, not just how they can get you.
Most businesses use their marketing department to reel in clients and their sales team to close them. If you combine these efforts, however, and give both departments the same ultimate goal, you'll have twice the manpower devoted to a single objective. You'll also increase client retention among wafflers or those who just aren't ready to buy: With your teams working in tandem, they can keep the client engaged through marketing and interested through sales offers.
The Future of Your Business
It's time to combine both hemispheres of your brain. Instead of juggling multiple initiatives in two separate departments, bring everyone together with the same goal and the same methodology. Not only will your business flourish with this kind of increased communication, but you'll also be on the cutting edge of a globalized economy.
Most of your competitors aren't fusing their business strategies, and if they don’t have a sales strategy consultant advising them then you can be ahead of the curve if you apply these methods.
MindStorm strategy innovation consulting is a New York City based firm that helps clients rapidly increase revenue and grow profits through business consulting and sales strategy consultants. MindStorm focuses on 4 Key Performance Areas of: Strategy, Innovation, Marketing, and Sales.
To Learn How MindStorm Can Help Your Organization Grow, Call 1-844-MINDSTORM (844-646-3786)
Article Source: - Click Here
The Methods of the Past
Most business owners approach "sales" and "marketing" as two separate concepts with their own departments, budgets and strategies. They might wield the same promotional materials when trying to attract a client, but generally speaking, the marketing team creates content while the sales team utilizes it. For example, marketing might put together a newsletter to generate online revenue while salesmen encourage clients to add themselves to the subscription list.
But are these strategies truly effective? They're operating independently of one another without any kind of communication or efficacy analysis. It's the business equivalent of the left brain never consulting with the right brain when making spatial decisions. You can't raise your arm without both sides of your mind signing off on it, yet you're supposed to run a business with two of your biggest departments working at crossroads?
Sales and marketing teams both have the same goal: to attract and retain clients. Shouldn't they be working together to optimize their potential?
A Better Way
If you're serious about succeeding as a 21st century business, it's time to think about fusing your sales and marketing strategies. Here are just a few waysthat the departments can cooperate:
- On social media, ads can be placed for special deals and discounts. You can also offer exclusive services for those who "retweet" or "reblog" your brand. This strategy uses an assumptive technique that combines the power of marketing with the immediate potential of a sale.
- In magazines, newspapers and direct mail campaigns, you can create relevant content in addition to your advertisements. For example, instead of just promoting your financial services, you can write informative articles about stocks and investments. Instead of just selling your product, you can talk about the product's uses in the modern world. This will educate clients on why they need you, not just how they can get you.
Most businesses use their marketing department to reel in clients and their sales team to close them. If you combine these efforts, however, and give both departments the same ultimate goal, you'll have twice the manpower devoted to a single objective. You'll also increase client retention among wafflers or those who just aren't ready to buy: With your teams working in tandem, they can keep the client engaged through marketing and interested through sales offers.
The Future of Your Business
It's time to combine both hemispheres of your brain. Instead of juggling multiple initiatives in two separate departments, bring everyone together with the same goal and the same methodology. Not only will your business flourish with this kind of increased communication, but you'll also be on the cutting edge of a globalized economy.
Most of your competitors aren't fusing their business strategies, and if they don’t have a sales strategy consultant advising them then you can be ahead of the curve if you apply these methods.
MindStorm strategy innovation consulting is a New York City based firm that helps clients rapidly increase revenue and grow profits through business consulting and sales strategy consultants. MindStorm focuses on 4 Key Performance Areas of: Strategy, Innovation, Marketing, and Sales.
To Learn How MindStorm Can Help Your Organization Grow, Call 1-844-MINDSTORM (844-646-3786)
Article Source: - Click Here
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