In this “How to grow your business” series, MindStorm (New York’s #1 Boutique Consulting Firm) introduced the top 3 ways to increase revenue and grow your company. The 3 ways were:
1. Get more customers
2. Increase the dollar amount of the average transaction
3. Get customers to make purchases more frequently
In this piece we will be focusing on how to grow your business by getting more customers and clients. We’re going to break this up into 3 Key Performance Areas that you should focus to consistently increase your book of business: Leads, Conversions, and Clients. The strategies taught to you today are from a business consultant’s perspective on strategically growing your business. Let’s begin:
Suppose you’re getting 100 leads per month from a few different marketing campaigns..pay per click, organic website traffic, and a monthly newsletter that you mail out. Right now those leads are bringing in 10 new clients per month which makes your conversion rate 10%.
100 X.10 =10 Clients
Simple math will tell you that if you double the leads or double the conversion rate you will have double the clients. That same simple math will tell you that if you double both you will quadruple your clients!
200X .20 = 40 Clients
But is it really that simple? You have no idea how simple it can be. While most businesses struggle in this area,MindStorm, New York’s #1 Boutique Consulting Firm is here to give you many ways to increase your leads, conversions, and your clients!
Ways to Increase Leads (Small Sample)
1. Email Marketing
2. Blogging
3. Video Marketing
4. Social Media Marketing
5. PR Campaigns
6. Newsletters
7. Advertise on other peoples Newsletters
8. Solo Ads (other email lists)
9. Magazine Advertising
10. Newspaper Advertising
11. Writing Articles (Magazines, Newspapers, Blogs)
12. Pay Per Click
13. SEO
14. Content Marketing
15. Website
16. Landing Pages
17. Craigslist
18. Direct Mail
19. Telemarketing
20. Flyers
21. Display Advertising (Retargeting)
22. Outside Sales Teams / Street Teams
23. Joint Ventures
24. Strategic Partnerships
25. Referral Systems
26. Affiliate Marketing
27. Advertise
28. Having Better Lists (brings in more leads)
29. Better Copy
30. Low Barrier To Entry Offers
31. Give Away Samples of Products Free
This is just a sample..we have many more. The trick is to start with one and perfect it. Once you start getting a positive return on your investment where the leads are paying more than the cost of marketing then you move on to the next. This is how you can have an unlimited budget. Often times having the right strategic partners can usually feed you more business than you can handle. These are the people who cater to the same type of clients that you do but do not have a competing product. Next let’s talk about Conversions.
Ways to Increase Conversions
1. Marketing Automation Software
2. Sales Training
3. Follow Up Systems
4. Irresistible Offers
5. 100%+ Money Back Guarantee
6. Free Trials
7. Inbound Marketing (customers convert more when they come to you)
8. Educate Customers Better
9. Change the Buying Criteria
10. Make it Easy to Buy
11. Help Customer Buy, Don’t Try to Sell
12. Become Industry Expert
13. Increase Company Reputation
14. Offer Payment Plans
15. Offer Insurance on Purchase
16. Lose Money on Initial Sale to Gain Customer (Money on Backend)
17. Deep Discount on Common Items (Milk is cheap but raise prices on impulse buys)
18. Have Different Salespeople Attempt to Convert Non Buyers
19. Add Bonuses to Better the Offer
20. Use Scripts (No reading but you must have structure)
Again these are just a sample of what you can do. You can easily see how any one of these strategies can dramatically increase your conversion rates. Test which ones have the biggest effect on your conversion rate. Although multiple strategies can compound the effects, it’s more important that whatever strategies you choose are implemented 10 out of 10 times..not 7 or even 9 out of 10.
Finally we have Clients. The first two practices alone will have more clients pouring through your door than you are used to- if done right of course. But there are still ways to immediately get more clients through the door bypassing the lead and conversion stages. Here are a couple…
Ways to Increase Clients
1. Affiliates that sell the product for you
2. Distributors
3. Resellers
4. Referral Partners
5. Reactivating Old Accounts
6. Reducing Attrition
Many of these are broad terms that can have 3-5 ideas under each. There are many ways to structure deals, many ways to reactivate inactive clients, and many ways to provide more value that you lose less clients. Although these are small samples of what options you really have, the reality is that these are the ways that we grow companies geometrically.
If you have any questions on any of these strategies or you’d like to discuss other ones feel free to call
us. Our advice is free and we’re here to help. Call our office and ask to speak with someone about some ideas you had or maybe some ideas you need. 1-844-MINDSTORM
MindStorm is New York’s #1 strategy innovation consulting and sales training New York Firm. MindStorm helps business owners and executives rapidly grow their organizations by working on 4 key areas of the business: Strategy, Innovation, Marketing, and Sales. Call MindStorm today! 1-844-MINDSTORM(844-646-3786)
Source : Click Here
1. Get more customers
2. Increase the dollar amount of the average transaction
3. Get customers to make purchases more frequently
In this piece we will be focusing on how to grow your business by getting more customers and clients. We’re going to break this up into 3 Key Performance Areas that you should focus to consistently increase your book of business: Leads, Conversions, and Clients. The strategies taught to you today are from a business consultant’s perspective on strategically growing your business. Let’s begin:
Suppose you’re getting 100 leads per month from a few different marketing campaigns..pay per click, organic website traffic, and a monthly newsletter that you mail out. Right now those leads are bringing in 10 new clients per month which makes your conversion rate 10%.
100 X.10 =10 Clients
Simple math will tell you that if you double the leads or double the conversion rate you will have double the clients. That same simple math will tell you that if you double both you will quadruple your clients!
200X .20 = 40 Clients
But is it really that simple? You have no idea how simple it can be. While most businesses struggle in this area,MindStorm, New York’s #1 Boutique Consulting Firm is here to give you many ways to increase your leads, conversions, and your clients!
Ways to Increase Leads (Small Sample)
1. Email Marketing
2. Blogging
3. Video Marketing
5. PR Campaigns
6. Newsletters
7. Advertise on other peoples Newsletters
8. Solo Ads (other email lists)
9. Magazine Advertising
10. Newspaper Advertising
11. Writing Articles (Magazines, Newspapers, Blogs)
12. Pay Per Click
13. SEO
14. Content Marketing
15. Website
16. Landing Pages
17. Craigslist
18. Direct Mail
19. Telemarketing
20. Flyers
21. Display Advertising (Retargeting)
22. Outside Sales Teams / Street Teams
23. Joint Ventures
24. Strategic Partnerships
25. Referral Systems
26. Affiliate Marketing
27. Advertise
28. Having Better Lists (brings in more leads)
29. Better Copy
30. Low Barrier To Entry Offers
31. Give Away Samples of Products Free
This is just a sample..we have many more. The trick is to start with one and perfect it. Once you start getting a positive return on your investment where the leads are paying more than the cost of marketing then you move on to the next. This is how you can have an unlimited budget. Often times having the right strategic partners can usually feed you more business than you can handle. These are the people who cater to the same type of clients that you do but do not have a competing product. Next let’s talk about Conversions.
Ways to Increase Conversions
1. Marketing Automation Software
2. Sales Training
3. Follow Up Systems
4. Irresistible Offers
5. 100%+ Money Back Guarantee
6. Free Trials
7. Inbound Marketing (customers convert more when they come to you)
8. Educate Customers Better
9. Change the Buying Criteria
10. Make it Easy to Buy
11. Help Customer Buy, Don’t Try to Sell
12. Become Industry Expert
13. Increase Company Reputation
14. Offer Payment Plans
15. Offer Insurance on Purchase
16. Lose Money on Initial Sale to Gain Customer (Money on Backend)
17. Deep Discount on Common Items (Milk is cheap but raise prices on impulse buys)
18. Have Different Salespeople Attempt to Convert Non Buyers
19. Add Bonuses to Better the Offer
20. Use Scripts (No reading but you must have structure)
Again these are just a sample of what you can do. You can easily see how any one of these strategies can dramatically increase your conversion rates. Test which ones have the biggest effect on your conversion rate. Although multiple strategies can compound the effects, it’s more important that whatever strategies you choose are implemented 10 out of 10 times..not 7 or even 9 out of 10.
Finally we have Clients. The first two practices alone will have more clients pouring through your door than you are used to- if done right of course. But there are still ways to immediately get more clients through the door bypassing the lead and conversion stages. Here are a couple…
1. Affiliates that sell the product for you
2. Distributors
3. Resellers
4. Referral Partners
5. Reactivating Old Accounts
6. Reducing Attrition
Many of these are broad terms that can have 3-5 ideas under each. There are many ways to structure deals, many ways to reactivate inactive clients, and many ways to provide more value that you lose less clients. Although these are small samples of what options you really have, the reality is that these are the ways that we grow companies geometrically.
If you have any questions on any of these strategies or you’d like to discuss other ones feel free to call
us. Our advice is free and we’re here to help. Call our office and ask to speak with someone about some ideas you had or maybe some ideas you need. 1-844-MINDSTORM
MindStorm is New York’s #1 strategy innovation consulting and sales training New York Firm. MindStorm helps business owners and executives rapidly grow their organizations by working on 4 key areas of the business: Strategy, Innovation, Marketing, and Sales. Call MindStorm today! 1-844-MINDSTORM(844-646-3786)
Source : Click Here
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