Business Growth through Sales Training

No business can prosper or succeed without constantly increasing its sales.Salespersons are born and made, everyone needs training and to be constantly learning about their product, how to communicate their knowledge and most importantly, how to be customer-centered. Most businesses use websites and other marketing efforts to tell possible customers and clients all about their company. The salesperson is the one who must turn the curiosity into a conversation that engages the customer's interests and ideas and turns them into a purchase and relationship.Smart businesses rely on sales training consultants like MindStorm, and other professionals in the field.

Sales training is a composite concept. It involves knowledge of the company, what it sells, the audience to be reached and how to engage them in a productive conversation. It employs emotion and enthusiasm and combines them with product knowledge to create a business relationship. Most businesses, even the most succcessful ones,have a hard time being consistent with sales training. MindStorm teaches companies that they must provide regular training to stay competitive. This includes discussions and learning of trends, communication methods, morale building and incentives that make for a successful program.

Every successful selling campaign starts with a strategy. Audiences change and trends move quickly. Constant research and fact finding, knowing how to ask the right questions requires the right training. Sales training consultants such as MindStorm fulfill this mission. Helping the best salespeople get better, bringing out skills in newer hires, keeping a solid focus on goals and learning how to set measurable standards are all part of business training.

Business today is affected by multiple factors due to a global marketplace.Dealing with a world commercial system requires expanding the knowledge base and making that information to salespersonnel. Consultants are the best choice for this type of training since sales personnel are best placed where they do the most good: Sales.

Focus is the keyword in sales success and keeping focused on the customer and their wants and needs is where some businesses fall short. Moving the customer from interest to dialogue to purchase is a mix of communications skills, other-focused conversation and proactive listening. Product knowledge is a measure of commitment and customers know this. Having answers or finding them and responding to questions makes a deep impression on the customer. Teaching and coaching salespeople to engage in this proactive conversion is essential.

The combination of sales training, defining and refining strategy, ongoing coaching, developing a customer centered corporate culture and motivating personnel to maintain a constant knowledge base of the product are essential services a sales training consultant will offer. Working with sales training consultants is not just a good idea, it’s good business.

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How to Grow Your Business By Increasing Average Transaction

MindStorm, New York’s #1 Boutique Strategy Consulting Firmhas created a series of articles that spoke about the 3 main ways to grow your business:

1.    Get more customers

2.    Get customers to spend more per transaction

3.    Get customers to make purchases more often

In this piece we will discuss the second- how to get customers to spend more money per transaction. Today we are going to discuss 3 great strategies that can add millions to your revenues. The 3 strategies are:

1.    Upsell

2.    Cross Sell

3.    Bundling

The most famous cross-sell comes courtesy of McDonalds: “Would you like fries with that?” The next time you go to any fast food restaurant I’d be shocked if they didn’t try cross-sell or upsell techniques on you. Others you’ve probably heard countless times include “Would you like to make that into a combo?” (cross sell) and “Would you like to upsize your meal?” (upsell). But what’s the difference and how can you apply these to your business? Fact is that most small to medium sized businesses don’t have a system in place for upselling and cross selling their customers. When I say system, that means every single employee use the same approach with every single customer on every single transaction. Think about how many sales that you’re company is missing out on by not offering other complimentary products or bigger packages on every single sale.

Amazon reported that cross sell is responsible for 35% of their sales- and that was 2006 so you can imagine what that is worth to them today!

The definition of Upsell is suggesting that your customer buys a product which is higher in quality or quantity to their original purchase. This could be the more expensive model of the same product or service; or that they add a feature that would make it more expensive. With upsell you’re suggesting they pay more in exchange for a better product or service. Or simply- just buying more of it.

Some examples of this are:

•    Buying a 42” TV instead of a 40”

•    Upgrading from economy to business class for a flight

•    or even buying a second juicer at a deep discount to give as a gift

Cross Selling is when you suggest your customer buys additional products or services from a category that is different to the product or service they are purchasing but should be a good compliment to the original purchase.

For example:

•    Purchasing paper to go with a printer

•    Buying a hands free car kit to go with a mobile phone

•    Adding insurance or a warranty

The third strategy you should use to increase your the amount your customers spend is bundling. Product bundling is offering several products or services for sale as one combined package deal. Bundling is the combination of upselling and cross selling. The power behind bundling is that it triggers an intense motivation to buy the package because it is cheaper than buying each piece in the set individually. The best part is that there doesn’t need to be deep discount to motivate the customer on taking the bundle. Combo deals also make it very convenient for people to buy and convenience is a big motivator.

But before someone would be interested in your upsell, cross sell or package, you have to fully explain the benefits of having these other items. You can’t assume that the customer understands why they should get the insurance that you’re offering for example. You should educate the customer on how often spills happen or how often people tend to break the product and what the costs of these repairs will be if they don’t have insurance. This helps your customer completely understand the value of that warranty instead of just asking “Would you like the protection plan?”

So in order to get maximum results let’s discuss the most effective strategies.

Upsell works better when there’s a small difference in price between what you’re suggesting and the product they’re buying. For example “This model has a bigger screen, the technology is newer so the quality is better, and it’s only $100 more.” As a rule of thumb we found that up to 40% of the time you can upsell for up to 40% more than the initial purchase price. Each market, industry, product, service, and sales person is different so test to see what your numbers will be.

We have found that cross sell also follows the 40/40 rule- 40% of the time you can sell other products or services that complement the original purchase. The total of these products or services should be less than 40% of the main purchase. Cross sells not only increase the customer spend but this is an opportunity to offer things that have higher profit margins. One business model is to offer a deep discount on the main equipment to sell high margin supplemental supplies. You often find computer printers discounted to sell high margin toner. Gillette used this strategy offering a discount on the razors so they can profit on the blade refills. What supplemental services or products can you offer?

Now let’s discuss when to do what. Before increasing someone’s order you have to make sure there is an order in the first place. Upsells and cross sells only works once a person has made a decision to buy in their mind. Once they are sold on the purchase then and only then should you offer additional items. At the point which they decide to buy and they are checking out right before giving you the payment you can say “Would you like an additional juicer for only $40 to give as a gift?” But if a person hasn’t figured out that they need one. They definitely won’t need two regardless of the discount.

Once a person decides that they are making the purchase now it’s time to upsell and cross sell. But which do you do first? There are exceptions but the rule is upsell first then cross sell- then bundle. You deal with the main product first and maximize that sale before you recommend the supplemental products. You can’t start with a printer, then offer paper to go with it, and then now go backwards and ask if they want a bigger printer. The whole reason why cross selling works is because in the buyers mind they are already done with the main purchase and this is a little extra. If you put focus back on the main purchase then it’s not complete. At that point you’re actually risking losing the main purchase. So to recap:

1.    Help the customer find exactly what they’re looking for. Many times they have an idea in their mind. You can offer higher options but only to help the customer find what they’re looking for. Don’t make it too confusing trying to push higher too fast. Your main priority is to make a customer commit to any purchase. From that point you go higher.

2.    Now that they are committed to making a purchase introduce them to a higher model or offer more of that product for a volume discount. This should be done as they are checking out for maximum effect. Volume discounts have a high ratio of success at the point where the customer’s credit card is in the sales person’s hand. Your goal is to make the offer attractive enough where it wouldn’t make sense not to do it.

3.    After you upsold the customer it is important that you make them realize that it wouldn’t be complete without the other items that complement the product. Remember as a kid when you got a brand new toy for Christmas but you couldn’t play with it because somebody forgot to get the batteries for it?! Focus on the experience that your customer was looking for making the initial purchase. What good is buying a beautiful 80 inch high definition flat screen TV if you’re not going to use HDMI cables to see the true picture? If your cross sell makes sense, people will buy.

4.    And finally..bundle packages. Now your customer is excited about the bigger tv, they’re buying the other products that will be a great supplement to the tv and for X amount of dollars they can get the whole shebang. This package should have more cross sells opportunities where they can get everything and it will be cheaper as a package. They can be excited about buying everything (remember people like to buy) and they can justify buying more items with the fact that they received a discount for doing so. Again, people buy on emotion and justify the purchase with logic.

If you follow these four steps on every single transaction you will dramatically increase the amount of money customers spend in your business and they will feel great about doing so.

MindStorm is New York’s #1 Boutique Strategy Consulting Firm. If you are interested in learning how you can dramatically increase sales by incorporating these principles in your sales process than call today and ask to speak to a business consultant.

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What do You Truly Know About Your Prospects?

Possibly you don’t have to know how they take their cup of espresso, yet you do need to know enough about them to get in their heads.

In the event that you need to get reactions to your cold messages, you have to offer your prospects value. Be that as it may, before you choose what benefits your messages ought to focus on, you should first comprehend your prospects’ desires and pain pointsin order to craft a pertinent and influential message.

Although researching about 500 prospects each one in turn probably doesn’t bode well as far as time and resources, you ought to still make the effort to make targeted messages that feel personal. With around 10 minutes of examination, you can learn enough about your buyer persona to twofold your cold email response rate.

Along these lines, in the event that you don’t need your cold messages to feel dull and generic, here are 3 inquiries concerning your prospects that you must answer before you compose a solitary cold email.

                 

1) What does your ideal buyer persona think about the most?

Your prospects are not indistinguishable, thus your cold messages can’t be one-size-fits-all either. The VP of Sales for a Fortune 500 organization and the manager of an eatery have altogether different occupations.
Diverse buyer personas require distinctive messages that engage their particular pain points and wishes.

Finding what is most important to your prospects is as simple as leading a straightforward online search before you begin composing your cold email campaign. You can do this yourself or hire top business consultants in New York or anywhere in the country to help you with this research. LinkedIn profiles can offer a treasure trove of significant data about your prospects’ attitudes and conduct.

Understanding your optimal buyer persona is vital to creating exceptionally targeted messages that will connect with your prospects on a more individual level. Consider the occupation of a CRO. What sorts of obligations do they have? What are their needs? What sorts of goals would they say they are hoping to finish?

                 

2) What dialect or keywords resonate best with your prospects?

On the off chance that you need your prospects to consider your cold messages important, you have to talk their dialect.

Give careful consideration to the words in your prospects’ online profiles. Is it accurate to say that they are utilizing exceedingly technical or industry terms in their about section or role portrayals? Do they utilize a formal or conversational tone? Formal written work may very well be copied and pasted from their marketing team, or it could

Be the way they like to engage in composing. Do they have a sense of humor? How your prospects communicate helps us comprehend the tone and words that reverberate the most with them.

3) How do your prospects interact with others?

At the point when looking through your prospects’ LinkedIn profiles, make a point to look past their experience and background. Your prospects’ “Recommendation” segments regularly contains gold chunks that offer clues to how they do business and connect with others.

Avoid messages that are too long winded and self focused. Make a point to incorporate a clear call to take action, so that your prospects know precisely what kind of action you need them to take next.
For more sales strategies, speak to a MindStorm sales trainer at 1-844-MINDSTORM (1-844-646-3786) http://www.Mind-storm.com.

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10 Practical Tips to Boost Sales Productivity

Effective salesmen are continually looking to advance their efficiency and enhance their selling endeavors. When we work with organizations and use our Sales strategy consultants approach we find the sales staff always asking us for some quick sales tips for them to use.  Here are 10 viable sales tips that can help you and your sales team boost profitability and have a fruitful selling year.

1. Compose shorter emails

Business experts get an average of 85 messages every day, and they spend more than 1/3 of work time reading, arranging, and answering emails.

We are all battling to clean up our inboxes, so chances are an occupied decision maker,  particularly one you don't have a standing association with, will skip over the short novella you messaged. On the off chance that you need to enhance engagement from your emails, and spare your time for more profitable activities, cut the cushion and get in the habit of composing short, cell phone sized messages.

Stick to a 5 sentence email position. Whether you are youthful or old, the fact is that the ideal length of an email message is five sentences. All you ought to do is clarify who you are, what you need, why you ought to get it, and when you require it by.

2. Get more intelligent about overseeing email

Guarantee that you have sufficient time to respond to an email before you open it and invest time reading it. On the off chance that you chose to respond later on, it will make you have to re-read the email, which is a wasteful utilization of your time.

Most messages are not pressing and needn't bother with a prompt reaction. Take a breath and hold up a moment before bouncing into the fray on group emails and non-earnest issues. You'll see that occasionally the most capable reaction is no reaction by any stretch of the imagination.

3. Shorten your meetings with prospects

Have a go at planning short, 15 moment meetings with prospects. This will help you have more beneficial and powerful meetings.

I'm a promoter of short "connect" gatherings. I have observed that sending messages with "connect" in the headline and a speedy appeal for such a meeting unbelievably fruitful. Between the headline and the timing, this methodology is amazingly non-forceful, non-threatening and hard to say no. Could you truly not spare 15 minutes on the telephone or in person?

4. Enhance your follow through

Simply on the grounds that you've got a foot in the door, doesn't mean you've brought the deal to a close. Keep up your determination and do all that you can to stay connected with the prospect post your starting meeting.

5. Put additional time in research

Put aside abundant time to research your purchaser before you connect with them. The most successive reason sales reps are outsold is that they didn't converse with the right individuals, so utilize the research phase to learn whether your lead is a decision maker.

Abstain from sending nonexclusive, mass-mail messages. Rather, utilize the numerous research tools accessible to discover significant data about your lead and craft more personal and applicable messages.  They are significantly more liable to catch the attention of the recipient.

6. Better qualify leads by finding out about your rivals

A well qualified lead will be prepared to purchase and will eventually make a buy either from you or from one of your rivals.
Ask the prospect who else is approaching them. In the event that the answer is "nobody," you might not have made a sufficient job of qualifying – they are most likely not prepared to purchase.

7. Be more beneficial when working from home

Here are three incredible tips that can help you stay centered and beneficial while working from home:
Separate the region assigned for working from where you unwind.

Stick to a work plan as though you were in the workplace.

Make it simple for your team to get a hold of you while you are at home.

8. Upgrade and utilize your marketing collateral

Numerous organizations have awesome marketing collateral, however their sales reps never figured out how to utilize it. Marketing materials are there to help you sell, so get in the habit of offering them to your prospects.

On the off chance that you don't have or don't care for your marketing collateral, work with your sales manager and your marketing team to create or overhaul it. Intend to deliver materials that are short, basic and simple to share over email.

9. Turn into a disciplined time manager

A most straightforward and intense idea around time management is Covey's four quadrants. Watch the accompanying 3 moment video to perceive how the four quadrant model can help you capitalize on your selling time.

10. Clean up your CRM

Your CRM framework is a significant resource that can serve you well in your selling endeavors. That is unless the information that lives there is obsolete and erroneous. Spend an hour or so every month to make sure to verify your CRM information is up to date.  It will spare you time in the long run.

Speak to a business consultant for more ideas on how to increase your organizations productivity! MindStorm or 1-844-646-3786

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Get More Clients & Customers- Now!

In this “How to grow your business” series, MindStorm (New York’s #1 Boutique Consulting Firm) introduced the top 3 ways to increase revenue and grow your company. The 3 ways were:

1. Get more customers
2. Increase the dollar amount of the average transaction
3. Get customers to make purchases more frequently

In this piece we will be focusing on how to grow your business by getting more customers and clients. We’re going to break this up into 3 Key Performance Areas that you should focus to consistently increase your book of business: Leads, Conversions, and Clients. The strategies taught to you today are from a business consultant’s perspective on strategically growing your business. Let’s begin:

Suppose you’re getting 100 leads per month from a few different marketing campaigns..pay per click, organic website traffic, and a monthly newsletter that you mail out. Right now those leads are bringing in 10 new clients per month which makes your conversion rate 10%.

100 X.10 =10 Clients

Simple math will tell you that if you double the leads or double the conversion rate you will have double the clients. That same simple math will tell you that if you double both you will quadruple your clients!

200X .20 = 40 Clients

But is it really that simple? You have no idea how simple it can be. While most businesses struggle in this area,MindStorm, New York’s #1 Boutique Consulting Firm is here to give you many ways to increase your leads, conversions, and your clients!

Ways to Increase Leads (Small Sample)

1. Email Marketing
2. Blogging
3. Video Marketing

4. Social Media Marketing
5. PR Campaigns
6. Newsletters
7. Advertise on other peoples Newsletters
8. Solo Ads (other email lists)
9. Magazine Advertising
10. Newspaper Advertising
11. Writing Articles (Magazines, Newspapers, Blogs)
12. Pay Per Click
13. SEO
14. Content Marketing
15. Website
16. Landing Pages
17. Craigslist
18. Direct Mail
19. Telemarketing
20. Flyers
21. Display Advertising (Retargeting)
22. Outside Sales Teams / Street Teams
23. Joint Ventures
24. Strategic Partnerships
25. Referral Systems
26. Affiliate Marketing
27. Advertise
28. Having Better Lists (brings in more leads)
29. Better Copy
30. Low Barrier To Entry Offers
31. Give Away Samples  of Products Free

This is just a sample..we have many more. The trick is to start with one and perfect it. Once you start getting a positive return on your investment where the leads are paying more than the cost of marketing then you move on to the next. This is how you can have an unlimited budget. Often times having the right strategic partners can usually feed you more business than you can handle. These are the people who cater to the same type of clients that you do but do not have a competing product. Next let’s talk about Conversions.

Ways to Increase Conversions

1. Marketing Automation Software
2. Sales Training
3. Follow Up Systems
4. Irresistible Offers
5. 100%+ Money Back Guarantee
6. Free Trials
7. Inbound Marketing (customers convert more when they come to you)
8. Educate Customers Better
9. Change the Buying Criteria
10. Make it Easy to Buy
11. Help Customer Buy, Don’t Try to Sell
12. Become Industry Expert
13. Increase Company Reputation
14. Offer Payment Plans
15. Offer Insurance on Purchase
16. Lose Money on Initial Sale to Gain Customer (Money on Backend)
17. Deep Discount on Common Items (Milk is cheap but raise prices on impulse buys)
18. Have Different Salespeople Attempt to Convert Non Buyers
19. Add Bonuses to Better the Offer
20. Use Scripts (No reading but you must have structure)

 Again these are just a sample of what you can do. You can easily see how any one of these strategies can dramatically increase your conversion rates. Test which ones have the biggest effect on your conversion rate. Although multiple strategies can compound the effects, it’s more important that whatever strategies you choose are implemented 10 out of 10 times..not 7 or even 9 out of 10.

Finally we have Clients. The first two practices alone will have more clients pouring through your door than you are used to- if done right of course. But there are still ways to immediately get more clients through the door bypassing the lead and conversion stages. Here are a couple…

Ways to Increase Clients

1. Affiliates that sell the product for you
2. Distributors
3. Resellers
4. Referral Partners
5. Reactivating Old Accounts
6. Reducing Attrition

Many of these are broad terms that can have 3-5 ideas under each. There are many ways to structure deals, many ways to reactivate inactive clients, and many ways to provide more value that you lose less clients. Although these are small samples of what options you really have, the reality is that these are the ways that we grow companies geometrically.

If you have any questions on any of these strategies or you’d like to discuss other ones feel free to call

us. Our advice is free and we’re here to help. Call our office and ask to speak with someone about some ideas you had or maybe some ideas you need. 1-844-MINDSTORM

MindStorm is New York’s #1 strategy innovation consulting and sales training New York Firm. MindStorm helps business owners and executives rapidly grow their organizations by working on 4 key areas of the business: Strategy, Innovation, Marketing, and Sales. Call MindStorm today! 1-844-MINDSTORM(844-646-3786)

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Three Ways to Grow Your Business- Fast!

It’s been said many times that you’re either growing or dying- and that saying can be applied to your business as well. Business growth is vital to every organization but the reality is that this is the area in which most companies struggle. Hiring a business consultant through companies like MindStorm, can set you on the fast track to growth.

This article,along with more in this series, is dedicated to helping you achieve that growth. And just like everything that we do here at MindStorm, we will be focusing on strategies that get maximum results in the shortest period of time.

In this article we will discuss three ways to grow your business- immediately. There are many variations of these 3 ways so in future articles we’ll discuss each one in greater detail and give specific examples on how to apply them.

First let’s look at the 3 ways to grow your company:

1) Get more customers
2) Get customers to make larger purchases or more units
3) Get customers to make purchase more often

We’ll use a simple example to demonstrate the formula. It doesn’t make a difference if your company revenues are $100M or $100k, just input your own numbers into the formula.

Let’s say your business has 100 customers and the average dollar amount a customer spends every time they buy from you is $1,000. Some will spend $2500, some might spend $350 but the average dollar amount per transaction let’s assume is $1,000. Let’s also assume that your customers come an average of once per year. So the formula below would look like:

# of Customers  XAvg transaction X Frequency of purchase=$100,000 Annual Revenue

Based on these figures your company would generate $100k a year in revenue. The goal is to increase each of these 3 impact areas so that even a small change can mean a large gain in revenue.

For example, let’s say that you increased your client base by only 10%.

•# of customers: 110
•Dollar amount of average sale: $1,100
•# of times customers purchase per year: 1.1

110 X$1,100  X  1.1= $133,100 Annual Revenue

A 10% increase in each area can equate to more than a 33% growth in your revenues! Let’s look at what a 25% increase can do…

# of customers: 125
# Dollar amount of average sale: $1,250
# of times customers purchase per year: 1.25

125 X$1,250  X  1.25 = $195,312.50 Annual Revenue (95%+ Growth!)

Increasing each impact area by 25% equals to almost a double in your company revenues. Imagine if you are using your real revenues and we were talking about $3 million or $30 million. The outcome is the same. Now, if you think that a 25% increase in these areas are hard to achieve, in future articles our Business Consultants New York are going to give you strategies that have resulted in triple digit returns in each of these areas! Stay tuned…

Ps.. In the meantime, write down every way that you can think of to:

1.Get new customers
2.Get customers to increase the money they spend with you
3.Get customers to make purchases more frequently

MindStorm Strategic Consulting is a New York City based Business Consulting firm which helps organizations achieve rapid growth. MindStorm’s business consultants focus on 4 Key Performance Areas: Strategy, Innovation, Marketing, and Sales. If you’re interested in learning how you can help your organization get more clients, increase sales, and grow profits, call MindStorm and ask to speak to one of our business consultants at 1-844-MINDSTORM(844-646-3687)

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How to Make Choosing Easier

Right now, you get it. Choice is hard. There are a few choices that will never be simple. Consider Neo, the hero from The Matrix, confronted with the option to swallow a red pill and find a brutal reality, or take the blue pill and stick with acomfortable dream.

For marketers and sales representatives, there are concrete, significant approaches to make the buying procedure simpler for their prospects. Taken from “How to Make Choosing Easier,” here are Iyengar’s four lessons for how to take the torment out of choice making.

1) Cut

Less truly is more. Confronted with choice overload, individuals are more averse to purchase. The trick is to discover the harmony between sufficiently having options to pull in buyers in the first place, yet not so many that shoppers get to be overwhelmed and leave. It’s troublesome, yet in the event that an organization can find that sweet spot, they’ll harvest the awards. At the point when Proctor & Gamble cut their Head & Shoulders line from 26 items to 15, the association saw a 10% increment in sales.

2) Make things concrete

“In order for people to understand the differences between choices, they have to be able to understand the consequences associated with each choice,” Iyengar said. “The consequences need to be felt in a vivid sort of way.”
So if consumers have the capacity to with a product on an instinctive level, they will be more inclined to purchase it. Consider that purchasers burn through 15% to 30% more cash when utilizing a credit or charge card as opposed to money because of this absence of solidness - swiping a bit of plastic is a different ordeal than giving the clerk a $20 bill.

3) Categorize

Recollect that supermarket with its 42,686 items. Envision if the 2% milk was by cleanser, yet whole milk and heavy cream were put away alongside meat.
It would be disorder.

Isolating items into discrete categoriesprevents decision overload by thinning down the quantity of items buyers need to compare with one another. It’s likewise beneficial to note the total number of items we have to choose from matters less than the quantity of item categories with which we’re introduced.

“If I show you 600 magazines and divided them up into 10 categories, versus 400 magazines in 20 categories, you believe that I have given you more choice, and a better choosing experience if I gave you the 400 than if I gave you the 600,” Iyengar said. “The categories tell me how to tell them apart.”

4) Condition for complexity

On the off chance that I instructed you to outline your own particular auto, where might you begin?

A German auto organization that permits buyers to totally customize their own particular autos found that presenting choices with less options first and gradually building up to more complex choices -, for example, picking from 56 distinctive exterior car colors kept consumers more engaged.

Here at MindStorm we have seen this all too many times. We are one of the top boutique consulting firms in NYC. We specialize in helping our clients make very important decisions daily. Decisions may be hard, however our brains are equipped for astoundingly complex calculations - analysts required 82,944 processors to mimic a solitary second of human brain activity. Building up from the straightforward decisions to more intricate ones, however, it is important to avoid drop-off amid the purchasing procedure.

The reasons we settle on choices are not always rational and can’t be detached from who we are, the place we are, or perhaps to what extent it took us to choose what outfit to wear that morning. At the same time, by being mindful of the psychological factors that influence our decisions - and recognizing how a choice we make at 8 a.m. influences one at 3 p.m. - we’ll have the capacity to settle on better choices for ourselves, as well as help other people do likewise.

For More sales strategies, speak to a MindStorm sales trainer at 1-844-MINDSTORM (1-844-646-3786) www.mind-storm.com.

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